#๐๐. ๐๐ก๐ ๐๐จ๐ฅ๐ ๐จ๐ ๐ ๐ข๐ฑ๐๐ ๐๐ง๐ ๐๐ง๐ญ๐๐ง๐ ๐ข๐๐ฅ๐ ๐๐ฌ๐ฌ๐๐ญ๐ฌ ๐ข๐ง ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ ๐๐๐ฅ๐ฎ๐๐ญ๐ข๐จ๐ง
- Filipe Pereira
- Mar 10
- 7 min read

A companyโs assets can tell you more about its growth potential than any profit statement.
Whether itโs buildings and machines running the business or patents and trademarks protecting its ideas, these assets play a key role in its success.
In todayโs world, especially in fields like tech and pharma, intangible assets โ things you canโt touch, like intellectual property and brand value โ are just as important as physical ones. How a company manages both types can make or break its long-term growth.
In this article, weโll break down what fixed and intangible assets are, how to measure their worth, and how you can use this information to spot companies with the best chances for growth and a competitive edge.
1. What Are Fixed Assets?
Fixed assets, also known as non-current assets or tangible assets, are long-term assets that a company uses in its day-to-day operations to produce goods or services. These assets are expected to provide economic benefits over more than one year and typically require significant capital investment.

Types of Fixed Assets:
1. Property, Plant, and Equipment (PP&E):
Property: Land and buildings owned by the company for business operations, such as factories, offices, or warehouses.
Plant: Industrial facilities used for manufacturing or production processes.
Equipment: Machinery, vehicles, computers, and other physical assets that are used in the companyโs operations.
2. Land:
Land is considered a fixed asset, but unlike other fixed assets, it is not depreciated because it generally doesnโt lose value over time. Land is often a key asset in industries like real estate, agriculture, and manufacturing.
3. Furniture and Fixtures:
These include office furniture, shelving, and other permanent fixtures that support business operations.
4. Vehicles:
Delivery trucks, company cars, and any other transportation-related assets fall into this category.
Valuation of Fixed Assets:
Historical Cost: Fixed assets are typically recorded at their historical cost, which includes the purchase price and any costs necessary to prepare the asset for use (e.g., installation, shipping). However, these assets are subject to depreciation over time, which reduces their book value.
Depreciation: Depreciation reflects the wear and tear or obsolescence of fixed assets over time. Companies depreciate assets over their useful life, allocating a portion of the assetโs cost to each accounting period. The most common methods are straight-line depreciation (equal depreciation expense each year) and accelerated depreciation (higher depreciation in earlier years).
For example, if a company buys a piece of machinery for $100,000 with a useful life of 10 years, and it uses straight-line depreciation, the depreciation expense would be:

Over time, this depreciation reduces the assetโs book value on the balance sheet, even though its operational value may remain significant.
2. What Are Intangible Assets?
Intangible assets are non-physical assets that can provide long-term value and competitive advantages to a company. Unlike fixed assets, intangible assets donโt have a clear physical presence but can significantly enhance a companyโs ability to generate revenue and growth, particularly in sectors like technology, media, and pharmaceuticals.

Types of Intangible Assets:
1. Patents:
Patents grant companies exclusive rights to produce and sell a new invention or technology for a specified period, usually 20 years. This legal protection provides a competitive edge, allowing companies to charge premium prices without competition.
2. Trademarks:
Trademarks protect a companyโs brand, logo, or product names. A strong trademark can enhance brand recognition and customer loyalty, making it a valuable asset.
3. Goodwill:
Goodwill arises when a company acquires another company for a price higher than the fair value of its identifiable net assets. This premium reflects intangible factors like the acquired companyโs brand reputation, customer base, or unique market position.
4. Copyrights:
Copyrights protect original works of authorship, including books, music, and software. For media, entertainment, and tech companies, copyrights are key to protecting intellectual property.
5. Franchises and Licenses:
A franchise agreement or license grants a company the right to use another companyโs intellectual property, brand, or business model. These are particularly common in industries like food service, retail, and hospitality.
6. Intellectual Property (IP):
Intellectual property includes all forms of intangible innovation, such as trade secrets, proprietary technology, and software algorithms. These assets are critical for companies in sectors like software, biotech, and pharmaceuticals.
3. Why Fixed and Intangible Assets Matter for Company Valuation
Both fixed and intangible assets play a vital role in determining a companyโs intrinsic value. They represent long-term investments that can drive profitability, growth, and competitive advantages. Investors often look at these assets to understand a companyโs ability to sustain its operations, innovate, and maintain market leadership.

A. Fixed Assets and Valuation
1. Capital Intensity and Growth Potential:
Fixed assets often indicate a companyโs commitment to capital-intensive projects, such as building new manufacturing plants, upgrading equipment, or expanding infrastructure. These investments are crucial for long-term growth but also require significant upfront cash and ongoing maintenance.
๐กKey Insight for you: Companies in capital-intensive industries (e.g., energy, manufacturing, real estate) typically have large amounts of fixed assets. You need to assess whether these assets are being used efficiently to generate revenue and whether the company is investing in modernizing or expanding them.
2. Return on Assets (ROA):
ROA is a key financial ratio that measures how effectively a company is using its assets to generate profit. It is calculated as:

A higher ROA indicates that the company is using its fixed assets efficiently to generate returns. For asset-heavy companies, improving ROA over time is a sign of strong management and operational performance.
3. Depreciation and Impact on Earnings:
Depreciation of fixed assets affects a companyโs operating profit and net income. While depreciation is a non-cash expense, it reduces reported earnings, and excessive depreciation could be a sign that the companyโs fixed assets are becoming obsolete and require replacement.
๐กKey Insight for you: You should watch for companies with high depreciation relative to revenue, which may signal that the company is heavily reliant on aging assets. Capital expenditures (CapEx) should also be monitored to ensure that the company is reinvesting in maintaining or upgrading its assets.
B. Intangible Assets and Valuation
1. Competitive Advantage:
Intangible assets, especially patents, trademarks, and intellectual property, are often key drivers of a companyโs competitive advantage. These assets allow a company to protect its market position, charge premium prices, and generate higher margins than competitors.
๐กKey Insight: In technology, pharmaceuticals, and media, intangible assets like patents and intellectual property are crucial for maintaining a market edge. You should assess the quality and strength of these assets, as they can significantly impact future earnings potential.
2. Goodwill and Acquisition Premiums:
Goodwill reflects the premium paid for acquiring a business beyond the value of its tangible and identifiable intangible assets. While goodwill is not amortized, it is tested for impairment annually. Impairment charges can be a red flag, indicating that the acquisition may not have generated the expected benefits.
๐กKey Insight: Investors should be cautious when companies have large goodwill balances. While goodwill often reflects a strong brand or customer loyalty, it can also inflate the balance sheet if not backed by real economic value.
3. Valuation Multiples:
Intangible-heavy companies often have higher price-to-earnings (P/E) and price-to-book (P/B) ratios because investors are willing to pay a premium for intellectual property, patents, or market dominance. However, these multiples need to be justified by strong future growth prospects.
๐กKey Insight: When evaluating companies with large intangible assets, consider how much of the companyโs valuation depends on future growth driven by these assets. High multiples may reflect speculative assumptions about the value of intangibles, so itโs essential to verify that these assets have strong market potential.
4. Key Ratios and Metrics for Analyzing Fixed and Intangible Assets
Several financial ratios and metrics can help you to evaluate the impact of fixed and intangible assets on a companyโs valuation:

A. Fixed Asset Turnover
Fixed asset turnover measures how efficiently a company uses its fixed assets to generate sales. It is calculated as:

A higher fixed asset turnover ratio indicates that the company is generating more revenue per dollar of fixed assets, which is a sign of operational efficiency.
B. Intangible Asset Ratio
This ratio shows the proportion of intangible assets relative to total assets:

A higher ratio indicates that a significant portion of the companyโs value is tied to intangibles. You should ensure that these assets have real economic value and growth potential.
C. Return on Invested Capital (ROIC)
ROIC measures how effectively a company uses all its invested capital (both fixed and intangible assets) to generate profit. It is calculated as:

ROIC is a key metric for assessing whether the company is generating returns that exceed the cost of capital, especially in industries where intangible assets are critical for innovation and growth.
Conclusion
Fixed and intangible assets are essential components of a companyโs balance sheet and play a significant role in determining its long-term value and competitive position. While fixed assets like property, machinery, and equipment are key to understanding a companyโs operational capacity and growth potential, intangible assets such as patents, trademarks, and intellectual property are increasingly valuable in todayโs economy.
You should analyze both types of assets to assess how efficiently a company is using its resources to generate revenue, maintain its competitive advantage, and grow over the long term.
In the next article, weโll take a closer look at Long-Term Liabilities and the Risk of Debt. Focuses on long-term liabilities, including loans and bonds. The article explains the risks associated with debt and how to assess a companyโs leverage to understand its financial stability.
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